Matcha Journal

What good matcha should taste like: umami first, never lawn, KOJA Matcha Journal

What Good Matcha Should Taste Like (and What It Should Not)

If your first matcha tasted like a mowed lawn, you did not taste matcha. You tasted bad matcha, probably prepared with boiling water. This mix-up costs the category more customers than any price tag, because nobody orders a second bowl...

Weiterlesenüber What Good Matcha Should Taste Like (and What It Should Not)