Matcha Journal

What Good Matcha Should Taste Like (and What It Should Not)

If your first matcha tasted like a mowed lawn, you did not taste matcha. You tasted bad matcha, probably prepared with boiling water. This mix-up costs the category more customers than any price tag, because nobody orders a second bowl...

Weiterlesenüber What Good Matcha Should Taste Like (and What It Should Not)

latte matcha recipe

9. Juli 2026
0 Kommentarezu Iced Matcha Latte Recipe: 3 Minutes, No Shaker

Iced Matcha Latte Recipe: 3 Minutes, No Shaker

A café iced matcha latte costs 5 to 6 € and takes ten minutes of queueing. The same drink takes three minutes in your kitchen, costs well under one euro in matcha and tastes better, because you control the dose...

Weiterlesenüber Iced Matcha Latte Recipe: 3 Minutes, No Shaker

buying guide grades matcha

How to Choose Matcha: 5 Label Facts That Matter More Than Grade

Pick up any matcha tin and you will read some version of "Premium Organic Ceremonial Grade Matcha". That sentence can be printed on a 9 € supermarket pouch and on a 90 € heritage lot, because not one word in...

Weiterlesenüber How to Choose Matcha: 5 Label Facts That Matter More Than Grade

matcha supply trends

The matcha shortage explained: auction peak, allocation and what comes next, KOJA Matcha Journal

The Matcha Shortage Explained: Why Prices Rose and What Comes Next

If your favorite matcha doubled in price or simply vanished, you did not imagine it. The matcha shortage is real, it started in 2025 and it is still shaping every tin sold in Europe in 2026. At the auction peak,...

Weiterlesenüber The Matcha Shortage Explained: Why Prices Rose and What Comes Next

comparison matcha origins

Kagoshima vs Uji: An Honest Comparison of Japan's Matcha Regions

Say "good matcha" and most people reflexively say Uji. That reflex is 800 years old and it is also the reason Uji tencha auction lots peaked at 43,330 yen per kilo in 2025, roughly 3.6 times the year before. Meanwhile...

Weiterlesenüber Kagoshima vs Uji: An Honest Comparison of Japan's Matcha Regions

buying guide latte matcha

9. Juli 2026
0 Kommentarezu The Best Matcha for Lattes: What Survives Milk

The Best Matcha for Lattes: What Survives Milk

Half the internet says you should never waste ceremonial matcha on a latte. The other half says culinary grade is the reason your latte tastes like cut grass. Both camps are answering the wrong question. The best matcha for lattes...

Weiterlesenüber The Best Matcha for Lattes: What Survives Milk