Your hair budget is working on the wrong end.
Serums coat the hair you already grew. KOJA GLOW works where growth actually happens: zinc contributes to the maintenance of normal hair, skin AND nails, vitamin C to normal collagen formation. EU-approved claims, printed doses, in a café-grade matcha you will actually drink daily.
The outside-in trap
80 € a month on bottles. 0 on the building site.
Hair oil, bond builder, nail hardener, gloss treatment: the routine grows every year and works on exactly one end of the problem, the dead end. Hair and nails are built from the inside, out of nutrients, and that supply chain is the one nobody budgets for.
The locked formula
Hair, skin, nails. Three approved claims, one bowl.
Per serving, printed on the pouch:
- 2 g café-grade matcha (KOJA Daily)
- 80 mg vitamin C from acerola, 100% NRV (contributes to normal collagen formation)
- 10 mg zinc, 100% NRV (contributes to the maintenance of normal hair, normal skin and normal nails)
That is the EU-approved language, word for word. No 20-ingredient pixie dust, no 'beauty blend' with hidden amounts: two actives at full NRV, doses printed, vegan.
approved claims in one bowl: hair, skin, nails and collagen formation
% NRV zinc and vitamin C, no pixie dusting
animal ingredients. Vegan by design
seconds a day. The routine that actually happens
Good questions
The honest answers about hair products.
Do I drop my serums for this?
No. Topicals and nutrition work different ends of the same problem. GLOW covers the inside, your bathroom shelf keeps the outside, and the two finally stop competing for the same budget line.
Why no biotin like every other hair product?
The first formula runs on zinc and vitamin C at full NRV because their claims cover hair, skin, nails and collagen cleanly. If the lawyers and the data say a v2 earns biotin, it will be printed like everything else.
How long until I notice anything?
Hair grows about a centimetre a month, so honest answers live in months, not mornings. That is exactly why GLOW ships in the 90-day rhythm and not as a 7-day miracle pack.
When does it ship?
The formula is locked, the first batch is in development. Waitlist gets first access, then it goes public.
KOJA GLOW
Feed the roots. Literally.
Café-grade matcha, acerola vitamin C and zinc. Hair, skin and nails claims the EU actually approves, printed doses, vegan. First batch limited.