Your sports drink is candy with a marketing budget.
KOJA MOVE is the iced electrolyte bowl: café-grade matcha shaken cold with magnesium and potassium, zero sugar. Magnesium contributes to electrolyte balance, normal muscle function and the reduction of tiredness, the EU-approved wording. Doses printed, neon colors not included.
Read the label
35 g of sugar is not hydration. It is dessert with electrolytes.
The classic sports drink is sugar water with a sponsorship deal. The trendy hydration powders fixed the sugar and kept the mystery: 'electrolyte blends' with amounts you will not find anywhere on the tub.
You lift, you run, you sweat. You deserve to know exactly what goes back in.
The concept formula
Cold matcha, real numbers
Per serving, shaken over ice:
- 2 g café-grade matcha (KOJA Daily)
- 187 mg magnesium, 50% NRV (contributes to electrolyte balance, normal muscle function and the reduction of tiredness)
- 300 mg potassium (contributes to normal muscle function)
- 0 g sugar, a pinch of sea salt for the sodium
Iced matcha needs no hot water and no technique: powder, cold water, 10 seconds of shaking. The caffeine is espresso-level with L-theanine, which most drinkers describe as steady, not jittery.
g of sugar. Read a sports drink label and weep
mg magnesium: electrolyte balance, muscle function, tiredness
mg potassium for normal muscle function
seconds of shaking. No hot water, no technique
Good questions
The honest answers for people who sweat.
Before or after training?
Either. It carries an espresso worth of caffeine, so most people run it pre-workout or as the iced afternoon bowl. Post-workout works if caffeine late in the day is not your enemy.
Why no sodium beyond a pinch?
Because unless you are running marathons, your food covers sodium generously. The pinch rounds the taste; the printed magnesium and potassium do the approved work.
Does it work hot?
Yes, it is still matcha. But MOVE is built cold: shaker, ice, 10 seconds. Summer training has a bowl now.
When does it ship?
MOVE is the one concept still in validation: the waitlist decides if it goes to production. Vote with your email.
KOJA MOVE
Hydration without the candy.
Iced café-grade matcha, magnesium and potassium, zero sugar. Approved claims, printed doses. Ships if the list says so.