Matcha Journal

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The matcha shortage explained: auction peak, allocation and what comes next, KOJA Matcha Journal

The Matcha Shortage Explained: Why Prices Rose and What Comes Next

If your favorite matcha doubled in price or simply vanished, you did not imagine it. The matcha shortage is real, it started in 2025 and it is still shaping every tin sold in Europe in 2026. At the auction peak,...

Weiterlesenüber The Matcha Shortage Explained: Why Prices Rose and What Comes Next

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Kagoshima vs Uji: an honest comparison of Japan's matcha regions, KOJA Matcha Journal

Kagoshima vs Uji: An Honest Comparison of Japan's Matcha Regions

Say "good matcha" and most people reflexively say Uji. That reflex is 800 years old and it is also the reason Uji tencha auction lots peaked at 43,330 yen per kilo in 2025, roughly 3.6 times the year before. Meanwhile...

Weiterlesenüber Kagoshima vs Uji: An Honest Comparison of Japan's Matcha Regions

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The best matcha for lattes: what survives milk, KOJA Matcha Journal

The Best Matcha for Lattes: What Survives Milk

Half the internet says you should never waste ceremonial matcha on a latte. The other half says culinary grade is the reason your latte tastes like cut grass. Both camps are answering the wrong question. The best matcha for lattes...

Weiterlesenüber The Best Matcha for Lattes: What Survives Milk

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Matcha vs coffee comparison with 2 g matcha, coffee caffeine ranges and calm focus notes

Matcha vs Coffee: Caffeine, Focus and What Your Morning Needs

Matcha vs coffee, without the folklore: caffeine ranges, L-theanine, focus, taste, cost and a 7-day switch plan for coffee drinkers.

Weiterlesenüber Matcha vs Coffee: Caffeine, Focus and What Your Morning Needs

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Ceremonial grade matcha checklist with region, harvest, color, use and price signals

What 'Ceremonial Grade' Matcha Actually Means

Ceremonial grade matcha is not a protected legal grade. Here is how to check the label, avoid weak powder and choose the right KOJA route.

Weiterlesenüber What 'Ceremonial Grade' Matcha Actually Means

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Bitter matcha fix graphic showing water temperature, 2 g dose, sifting and whisking

Why Does Matcha Taste Bitter? 3 Mistakes and 1 Honest Truth

Bitter matcha is usually method first, powder second. Fix boiling water, clumps and dose before blaming the drink.

Weiterlesenüber Why Does Matcha Taste Bitter? 3 Mistakes and 1 Honest Truth

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Matcha cost math comparing cafe matcha, KOJA Daily 90-day box and Kagoshima 90-day box

How Much Does a Matcha Habit Actually Cost?

Cafe matcha can cost about 2,007 EUR per year. KOJA Daily 90-day boxes cost 0.99 EUR per 2 g bowl. Here is the honest math.

Weiterlesenüber How Much Does a Matcha Habit Actually Cost?

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Matcha caffeine chart comparing a 2 g bowl with espresso and brewed coffee

How Much Caffeine Is in Matcha? The 2 g Numbers

A proper 2 g matcha bowl usually carries 50-70 mg caffeine. Here are the serving-size numbers, coffee comparison and testing method.

Weiterlesenüber How Much Caffeine Is in Matcha? The 2 g Numbers

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Matcha and heavy metals whole-leaf checklist with no report no claim message

Matcha and Heavy Metals: What to Ask Before You Buy

Matcha is whole-leaf tea, so purity questions deserve proof. Here is what labels can show, what they cannot and what to ask before buying.

Weiterlesenüber Matcha and Heavy Metals: What to Ask Before You Buy